Why aren’t my customers coming back? Thinking beyond path to purchase!

Surely every customer has the potential to become a customer for life? It depends on how you found them in the first place. Many brands are grappling with the evolution of customer behaviour and rising expectations, losing margin by being trapped in a price war or wasting their marketing budget acquiring customers who probably won’t […]

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http://customerthink.com/why-arent-my-customers-coming-back-thinking-beyond-path-to-purchase/

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