In a world of rapid change, it is vital for companies to adopt a dynamic approach to developing strategy. Anand Rao and Sundar Subramanian argue that by harnessing machine learning, data analytics, and artificial intelligence, companies can develop strategies that are resilient in the face of change. By gamifying strategy, considering large numbers of possibilities and scenarios, testing options, and then scaling up, companies can construct strategic models that are equivalent to flywheels. These models provide a continuing source of energy and enable constant improvement.
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