Entrepreneur Insider Video of the Week: How Storytelling Drives the Purchase Process

Data can tell you who is buying your product or service, but it usually can’t tell you why they choose to do so. If you can’t understand why someone makes a purchase, it’s difficult to encourage others to take the same action.

Related: Use Instagram Stories to Build Your Brand

Leveraging best practices from design thinking, digital marketing expert Terry Rice will teach you how to understand why people choose to buy from your brand — or a similar brand — and how to tell stories that will engage other prospects to do the same. By highlighting the customer journey and desired outcome, you’ll be able to cut through the noise and make a genuine connection, while also positioning yourself as the go-to option for your target audience.

About the expert: 

Terry Rice believes all businesses, no matter how large or small, should have access to the critical resources and information needed to grow their company through digital channels. His professional experience includes client facing roles at organizations including Facebook and Adobe. Today, he serves as a conduit to make these best practices available to a larger audience.

About Entrepreneur Insider: 

Entrepreneur Insider is a community created by the editors of Entrepreneur magazine, which is dedicated to helping its members grow their businesses and achieve their goals. We’ll do that by connecting you with the smartest entrepreneurs and experts, providing access to critical resources and creating a network of peers that can help you stay on track.

Related:
Entrepreneur Insider Video of the Week: How Storytelling Drives the Purchase Process
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Click to go to the full article:
https://www.entrepreneur.com/video/336814

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